Thursday, 3 July 2014

Week 5: Marketing Analysis and Development Appraisal

Before this sessions, I’m be uncertain between few development proposal include restaurant, office and student accommodation. I’m confusing although I had done comparison of these proposal, after this seminar, I found out that two useful method which SWOT and PESTLE analysis. After i had go through these analysis, I’m choosing budget hotel as my proposal due to the high possibility of maximize the potential for Matilda Street site and sustainable development.  

I understand that a good market analysis and development appraisal will definitely help out in deciding whether a type of development chosen is viable.I found that, the Matilda Street project is free from political problems. However, the social and environmental factors highly influence the demand of the customers toward the product supplied from my project development. So, a proposal strategy should be encouraged in this project.


I have practised SWOT analysis in the seminar with my groupmate. 


Figure 1:SWOT analysis for mix-development.


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